Brand and Product Launches

Brand and Product Launches

Brand and Product Launches

First impressions count. Launch your brand or product in style with Sky Events.

Whether you are introducing a new product to the market or re-launching an existing one, there’s one thing you have to get right…the launch!

At Sky Events we understand the importance of first impressions and the need for a high impact event that introduces your product in style. Our dedicated events team are experienced in all elements of launch delivery, so you can concentrate on unveiling the product and leave the planning, logistics and management of the platform to us.

If you want a grand spectacular to announce the arrival of your product with fanfare our dedicated team will offer creative solutions to produce a dazzling event. We also deliver global launches at hundreds of international locations or via wireless technology to allow a simultaneous, synchronised unveiling. For organisations with more limited budgets, a soft launch facilitates a focus on product development rather than high impact marketing and garners valuable product feedback before a wider scale release. At this initial stage we can organise a secure, interactive and exclusive event tailored to your target clients.

Whatever your product, whatever your audience, Sky Events will work with you to identify the right type of launch to best fit your product and deliver an effective, memorable, high impact event that gets it right first time.

Sky events include:

  • Audio-Visual Equipment
  • Staging
  • Event Theming
  • Catering
  • Signage
  • Media management
  • Security
  • Product Goodie Bags
  • Drinks Reception
  • Experienced and dedicated hosts and managers
  • Luxury accommodation if required
  • Transportation if required

Product Launch Ideas to consider:

  • Grand launch at a high impact venue
  • Rolling launch with successive events in a variety of regional venues
  • Global launch utilising wireless technology
  • Internal launch in a secure business venue
  • Informal soft launch at a secure and exclusive venue

Sample Itinerary – New Car Launch, Brands Hatch:

09:30 Arrive at the Motor Sport Vision Conference Centre, Brands Hatch
09:45 Registration, security checks and welcome refreshments in interactive product display area
10:00 Welcome Address in themed conference room
10:30 Keynote address and unveiling of new car
12:00 Champagne celebration and buffet lunch in product display area overlooking the Brands Hatch Indy Circuit
13:00 Product Details and History session
14:30 Demonstration drive by celebrity racing driver on Brands Hatch racing circuit
15:00 Coffee Break in product display area
15:30 Guest Speaker session
16:00 Drinks Reception in product display area with trackside balcony
17:00 Guests depart with branded goodie bags
17:00 Press conference with executive team in media room
18:00 Executive team and media depart with product information and goodie bags

Please note that this is a provisional itinerary and that timings may vary. All of the above details are suggestions and can be adapted and changed according to your needs and ideas.

If you are interested in holding your own brand/product launch, or any other event for that matter, call us on + 44 (0) 845 460 0606 to discuss your ideas and requirements.